This body of work explores collage as both a visual language and a marketing tool. bringing together layered imagery, typography, and composition to create bold, attention-driven promotional materials. Collage, as a medium, is rooted in assembling diverse elements into a unified visual narrative, allowing for unexpected connections and dynamic storytelling .
At Studio 124, I developed flyer designs to promote events, programming, and creative initiatives, with a focus on creating visually engaging assets that could translate across both print and digital platforms. Each piece was designed with the intention of capturing attention quickly while maintaining clarity, hierarchy, and brand consistency.
My process begins with identifying the core message and audience, followed by exploring visual references and compositions that align with the tone of the event or campaign. Through layering, color contrast, and typographic structure, I aim to create designs that feel expressive yet purposeful, balancing experimentation with communication.
These flyers were used across multiple touchpoints, including physical distribution and social media, reinforcing the importance of adaptable design systems. This work reflects my approach to marketing design: creating visuals that not only stand out, but also function effectively within a broader brand and communication strategy.
