Conceptual Rebranding Project
For this project I was asked to Re-brand A musical artist or Band that I love and they want me to art direct their new look, Design their new look, and include assets they can use for print such as billboards, album covers and/or vinyl designs, and social pages introducing the artist's new direction.
I chose Khruangbin for this project because I discovered the Band in early 2020 and from there their single "time you and I" became one of my mantras. however, throughout the process of research I completely fall in love with their style.
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/49983c50-cbd2-49dd-884d-9d62cd21b7c2_rw_1920.jpg?h=46b551c5c7830d581adc4fa6f94f8996)
Presentation
Deliverables
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/3818feda-f0b0-440b-b17b-79de1ad37934_rw_1200.png?h=2fb333c8fb40716e9bfeccec42aaa6ae)
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/8f2e1499-0d32-4b43-9fba-d2ad7592fc0d_rw_1920.png?h=b7fe731a4f538b8d3c0c0ee0dd6ede59)
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/1a2529c4-29d2-4662-abda-a75eb740b177_rw_1920.png?h=cccdbfa91d66f6eac285ea6df146a809)
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/95909d20-c1f2-466e-a0bd-384ada78c27d_rw_1920.png?h=d7da6b9279c6c0be58e9f22924de343c)
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/6ea6018c-b6f0-4382-8156-964c8ed42f40_rw_1920.png?h=fb27ebb2f6cad1f0787343e09ae60ae7)
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/9ccfd5dd-f74d-4f0e-9b0b-8803932cdc09_rw_1920.png?h=fe537d741a955098ed829d6c3a7df7ff)
Creative Process
main concept: Disco Break through in to the new digital era
colors: Purple is predominantly used in the band's Image
Materials: Purple cardboard, Orange cardboard, two sets of lights, tripod, a phone and adhesive Glitter
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/6b1b26ce-008d-440e-ac06-33b657856621_rw_600.jpeg?h=f33d8b569f18fc6a9429c439fcff3385)
![](https://cdn.myportfolio.com/ae0b7461d12fa926f02245f0e08d9459/c86813d1-1dfd-40d7-8c31-e0032cbb4b5b_rw_3840.jpg?h=7bc6692da0b5245d024e5693e641f336)
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Instagram Post