Full circle Marketing/ Branding - Fashion Garage Sale

This project was developed as a full-cycle marketing initiative for a fashion garage sale at the studio124, integrating branding, digital content, and event promotion. The goal was to create a cohesive visual identity that could attract attention to the studio124 itself as well as the creative community hub

→ Branding & Visual Identity

For this event, the primary goal was to attract new audiences to the studio while fostering collaboration with local artists and creatives. The concept was rooted in the verbal brand identity, “create with no limits,” which guided the overall visual direction.

Studio 124’s visual identity is minimal and image-driven, so the approach focused on maintaining that foundation while introducing elements that reflected the style, color and personality of participating creatives. The white cyc wall—an iconic feature of the studio—was used as a central visual anchor, creating a clean and recognizable backdrop that connected all assets.

By combining the studio’s minimal aesthetic with expressive styling and fashion elements, the final visual system created a balance between structure and creativity, reinforcing the brand while appealing to a broader, community-driven audience.

As part of the verbal identity of this event we introduced the term "Dress to Express" and "SIP, FLIP & DIP" to make it playful and resonate with the audience.

STILL PHOTOGRAPHY FOR FLYER CREATION shot at the Studio124

Photography by Valh

→ Marketing Assets

Flyer creation

Social Media Marketing Strategy

We invited @Solo_Elvis, Fashion Influencer to be part of the marketing, engaging with the fashion community that supports him combine to the creative community of the Studio124. bringing together both communities together.

Posts Across Accounts + Paid Ads